Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more
Skip to content

 

 

 

 

 

This website is used exclusively for testing and is not for students or instructors.

 

To purchase or review FlatWorld textbooks please head to our website at flatworld.com.

 

 

 

 

 

Cover of Entrepreneurship v2.0
Published: 
October 2022
Page Count: 
284
ISBN (Digital): 
978-1-4533-4069-1

Entrepreneurship

Version 2.0
By

Included Supplements

Key Features

  • Organized by typical steps in the entrepreneurial process:
    • Part 1: The Idea
    • Part 2: Planning
    • Part 3: Execution
    • Part 4: Growing and Sustaining Your Business
  • Written in a reader-friendly style that concisely covers all the necessary topics and does not bog down in details
  • Focus on small businesses and service industries
  • Technology focus highlights how technology can be used to better leverage innovation
  • Over 150 hyperlinks to videos and webpages enrich online courses, engage students, and reinforce or augment many of the presented topics
  • Supportive learning features in each chapter:
    • Chapter-opening cases present a business scenario that set the stage for the following chapter’s topics
    • “Learning Objectives” preview each main head section and help focus the reader’s attention
    • “What Would You Do?” poses challenging scenarios for resolution to prepare students to successfully address unexpected situations
    • “Leveraging” tips explain how to use outside resources to make business decisions
    • “Key Takeaways” at the end of every main head section summarize new information while it is fresh to encourage retention
    • “Interactive Activities” at the end of every main head section prompt deeper understanding and critical reflection
    • “Test Your Skills: Applied Case” with discussion questions at the end of every chapter present a situation for analysis to enhance students’ critical thinking skills
  • Answer guidelines for all exercises and activities included in the instructor’s manual
  • Customizable

Educators

Request Examination Copy Read Online Adopt This Book Customize this Book

Students

Online Access Price:  $32.95 Color Printed Textbook with Online Access Price:  $57.95
Buy This Book Redeem My Code

Entrepreneurship is suitable for courses called Entrepreneurship, Introduction to Entrepreneurship, Small Business Management, or similar titles taught at the undergraduate and graduate levels in two- and four-year colleges and universities.  

Entrepreneurship provides accessible and practical content for students hoping to start their own businesses. It also provides learners with a strong basis for innovative thinking, which can be applied to any field or career they pursue. With a focus on service-oriented businesses, this text uses real-world examples, multimedia content, and thought-provoking callouts to engage students and make concepts relatable. Together, these features make this academically focused book easy to read and understand.

New in This Version

  • Updated research, enhanced examples, and additional critical thinking questions woven throughout
  • Every chapter ends with a new feature called “Test Your Skills: Applied Case” with discussion questions to enhance students’ critical thinking skills. These cases can be used to prompt class discussions or serve as homework assignments
  • Integrates the impacts of the COVID-19 pandemic, including:
    • Introduction to how the COVID-19 pandemic affects entrepreneurs and small businesses (Section 1.4)
    • Marketing and the use of promotion in a post-COVID-19 economy (Section 4.3)
    • Enhanced discussion of vendor and supplier management as a result of the COVID-19 pandemic (Section 9.3)
    • Opening case studies in Chapters 1, 8, and 12 reflect how these businesses operate in a post-COVID-19 economy
  • New video link on how to recognize an entrepreneur (Section 2.4)
  • Updated discussion of the idea generation process now includes systematic factors (Section 3.4)
  • Revised discussion of opportunity assessment plans (Section 3.5)
  • Revamped coverage and new examples of secondary and primary data information (Section 4.1)
  • Updated discussion of demographics (Section 4.2)
  • More detail on cash-flow metrics including Days Sales Outstanding, Days Payables Outstanding, and Days in Inventory (Sections 5.2 and 5.3)
  • Updated data and links for the Small Business Administration (Section 8.3)
  • New information about recruiting (Section 10.1)
  • Updated discussion of diversity and the use of inclusive language (Section 10.1)
  • New data on training and development and their benefits to employees (Section 10.2)
  • New section on managing remote workers (Section 10.4)
  • Revised and updated discussion of ethics (Section 12.2)
  • Appendix A now includes a template for “Steps to Launch Your Business,” a sample business model canvas, business plan template links, and self-assessments to help students determine their readiness to start a business
  • New Appendix B addresses social media marketing strategies and how best to take advantage of them

At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.


Sign up for FlatWorld

Already registered? Sign in here

Back to top