- Version 4.0 | 07-2020 (This Version)
- Version 3.0 | 12-2017
- Published:
- July 2020
- Page Count:
- 812
- ISBN (Digital):
- 978-1-4533-3427-0
Exploring Business
Version 4.0By
Included Supplements
Homework
Key Features
- Includes COVID-19 Information.
- Over 200 hyperlinks to videos and webpages enrich online courses, engage students, and reinforce or augment many of the presented topics.
- The extensive instructors’ manual offers ample material to guide an instructor teaching an in-class, online, or hybrid course.
- Free Homework System that grades questions, furnishes feedback to students and class statistics to instructors.
- The text has an entrepreneurial chapter order that follows the steps an entrepreneur would take in starting a business. This chapter order can be changed to accommodate an instructor’s preference.
- Covers the “essentials” and maintains academic rigor without burdening students and instructors with unnecessary detail.
- End-of-chapter cases on five key areas of skill and knowledge endorsed by the Association to Advance Collegiate Schools of Business (AACSB): Learning on the Web, Career Opportunities, The Ethics Angle, Team-Building Skills, and The Global View.
- Supportive in-text learning features include:
- Modular chapter format is built around learning objectives, interim summaries called “Key Takeaways,” and interactive exercises.
- Active figures, which simulate the process that a faculty member goes through in class when diagramming a concept on the board, one piece at a time.
- Active exercises, which engage students in active learning and help them master key concepts.
- Active assessment questions, which provide students with instant feedback and reinforce learning.
- At the end of each chapter, there are thought-provoking questions, problems, and cases based on well-known companies. They require students to gather information, assess a situation, think about it critically, and reach a conclusion.
- Optional business plan project for students to work on alongside the course, including an Excel template to prepare financial reports. A “Business Plan Project” packet is available for any instructor wishing to integrate the Business plan project into their course.
- Integrated Nike Case Study available for instructors who wish to introduce students to business using a dynamic case study. A “Nike Case” packet is available for any instructor wishing to integrate the Nike case into their course.
- Author-written supplementary materials provide robust instructional support and include an instructor manual, test items, quizzes, PowerPoint lecture slides, and free online homework grading.
- Customizable
Exploring Business v4.0 is suitable for introduction to business or introduction to entrepreneurship courses taught at the undergraduate level at two- and four-year colleges and universities.
Exploring Business is a complete teaching package in which every component is conceptualized and written by the author to enhance student learning and support successful teaching initiatives. The book’s broad range of features connect with students at every level of preparation and without overwhelming them with details. Exploring Business conveys the excitement of the business world through the use of over 75 real-world examples—and features an optional, running case study for those instructors who want to expose students to case-based learning. An additional, optional business plan project provides a hands-on learning opportunity by giving budding entrepreneurs practice with conceptualizing a new business.
New in This Version
- The early impact of the COVID-19 pandemic on the business environment is introduced in Section 1.3 “Getting Down to Business” and coverage of the topic is integrated throughout.
- Comparison of capitalism and socialism (Chapter 1: The Foundations of Business)
- Updated information on mergers and acquisitions (Chapter 3: Selecting a Form of Business Ownership)
- Extensive revisions to ethics discussions now includes the opioid crisis and expanded discussions of environmental crises (Chapter 4: Business Ethics and Social Responsibility)
- More information about labor unions has been included (Chapter 6: Recruiting, Motivating, and Keeping Quality Employees)
- Expanded discussion of artificial intelligence (Chapter 7: Product Design and Development)
- Added subsections on automation, robots, and 3-D printing (Chapter 8: Operations Management in Manufacturing and Service Industries)
- Coverage of Generation Z (Chapter 10: Marketing: Providing Value to Customers)
- New discussion of the “Internet of Things” (Chapter 11: Operating in a Digital Marketing and Social Networking Environment)
- Expanded section on crowdfunding (Chapter 13: Managing Financial Resources)
FlatWorld Homework
FlatWorld Homework includes multi-format questions written specifically for your FlatWorld book, which you can access through our stand-alone interface or integrate with your learning management system.
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Additions & Errata
10/14/20:
Section 11.4: The third Key Takeaway was corrected to read "12 percent" rather than "8 percent": "Although only about 12 percent of retail sales take place online today, the trend is moving upward."
12/22/20:
Section 9.4: One instance of "exporters" was changed to "importers" in the discussion of "Currency Valuations and Exchange Rates".
Section 9.6: All instances of "North American Free Trade Association" were corrected to "North American Free Trade Agreement".
2/3/21:
Section 4.6: Updated "From Drug Addict to Successful CEO to Manufacturer of Medical Masks" subsection to "Zoom and the COVID-19 Pandemic" for a more recent example.
6/4/21:
Section 1.3: The discussion on the COVID-19 pandemic was updated to include more current information.
10/19/21:
Section 7.10: Under "The Global View," in order to fix a video link issue, we have added the following sentence: "Then watch the following video, titled 'Fake Goods Creating Real Problem': https://youtu.be/yvAmcSje_j4." We also changed question number 5 to read: "What efforts are being made to stop counterfeiters?" The accompanying Instructor's Manual has also been updated.