Key Features

• Includes COVID-19 Information.
• Over 200 hyperlinks to videos and webpages enrich online courses, engage students, and reinforce or augment many of the presented topics.
• The extensive instructors’ manual offers ample material to guide an instructor teaching an in-class, online, or hybrid course. 
• Free Homework System that grades questions, furnishes feedback to students and class statistics to instructors.
• The text has an entrepreneurial chapter order that follows the steps an entrepreneur would take in starting a business. This chapter order can be changed to accommodate an instructor’s preference.
• Covers the “essentials” and maintains academic rigor without burdening students and  instructors with unnecessary detail.
• End-of-chapter cases on five key areas of skill and knowledge endorsed by the Association to Advance Collegiate Schools of Business (AACSB): Learning on the Web, Career Opportunities, The Ethics Angle, Team-Building Skills, and The Global View.
• Supportive in-text learning features include:
• Modular chapter format is built around learning objectives, interim summaries called “Key Takeaways,” and interactive exercises.
• Active figures, which simulate the process that a faculty member goes through in class when diagramming a concept on the board, one piece at a time.
• Active exercises, which engage students in active learning and help them master key concepts.
• Active assessment questions, which provide students with instant feedback and reinforce learning.
• At the end of each chapter, there are thought-provoking questions, problems, and cases based on well-known companies. They require students to gather information, assess a situation, think about it critically, and reach a conclusion.
• Optional business plan project for students to work on alongside the course, including an Excel template to prepare financial reports. A “Business Plan Project” packet is available for any instructor wishing to integrate the Business plan project into their course.
• Integrated Nike Case Study available for instructors who wish to introduce students to business using a dynamic case study. A “Nike Case” packet is available for any instructor wishing to integrate the Nike case into their course.
• Author-written supplementary materials provide robust instructional support and include an instructor manual, test items, quizzes, PowerPoint lecture slides, and free online homework grading.
• Customizable