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Published: August 2010
Page Count: 292
ISBN (Digital): 978-1-4533-2758-6

eMarketing: The Essential Guide to Online Marketing

Version 1.0
By Rob Stokes

Included Supplements

Manual

Slides

Tests

Key Features

Search engine marketing and search engine optimization.
Affiliate marketing Web analytics and conversion optimization.
Web development.
Online copywriting and pay-per-click advertising.
Social media marketing and web PR.
eMarketing strategy and market research.
Mobile marketing.
Crowdsourcing and customer relationship management.
Customizable.

This textbook is suitable for the following courses: Advertising, Marketing, Digital Marketing.

In writing eMarketing: The Essential Guide to Online Marketing, marketing guru Rob Stokes consolidated eleven years of real online marketing experience at Quirk into a full length textbook, drawing from both academic theory and practical experience.

Instructor’s Manual

The Instructor Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

PowerPoint Lecture Notes

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

Test Generator

Prefer printable tests? Download our test generator and start creating printable tests today! We offer a test generator for both PC and Mac users.

Test Bank Files for Import to Learning Management Systems

For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.

Test Item File

Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.

At FlatWorld, we take pride in providing a range of high-quality supplements alongside our titles, to help instructors teach effectively. Supplements are available for instructors who have registered their adoption with us. If you need to review or preview something specific, please contact us.

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Rob Stokes

University of Cape Town

While studying a Business Science Degree at UCT in the ‘90s, Rob's love for both technology and marketing merged in his Marketing Honours Thesis, which focused on the topic of Email Marketing. His vision for taking online marketing to the world was the beginning of Quirk eMarketing as we know it today. Energetic, inspired, and dedicated to motivating people and empowering them, Rob manages to bring these qualities to both clients and staff. He has filled the QuirkStation with stars who have created a formidable eMarketing machine with an international client base. Rob is not only passionate about the world of eMarketing, but also about making it an accessible tool to others. This eMarketing specialist lectures on Internet Marketing at UCT, Red & Yellow School of Advertising and Cape Peninsula University of Technology. With boundless energy and enthusiasm, he also manages to deliver various workshops and presentations across the globe.

Additions & Errata

Deleted dead link in 2.5: http://www.email-marketing-reports.com/newsletterspromotions.htm. (11/29/18)