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Consumer Behavior Today
Version 1.0
By M. Joseph Sirgy, Don R. Rahtz, and Laura Portolese
Included Supplements
Key Features
- Emphasis on the “benefits” that consumers receive when they purchase the goods or services.
- Discussion of target marketing.
- Strategies for products, price, placement, and promotion.
- Customizable.
Students
- Online Access Price
- $32.95
- Color Printed Textbook with Online Access Price
- $57.95
This textbook is suitable for the following courses: Marketing and Consumer Behavior.
Consumer Behavior Today focuses on the varied topics related to the consumer behavior discipline with particular focus on contemporary issues of consumerism, marketing, and social media. This text is about a subset of behaviors—the psychology and sociology of human behavior as it relates to consumer decision making and action.
Instructor’s Manual
The Instructor Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.
PowerPoint Lecture Notes
A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.
Test Generator - powered by Cognero
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Test Bank Files for Import to Learning Management Systems
For your convenience, we've packaged our test items for easy import into Learning Management Systems like Blackboard, Brightspace/D2L, Canvas, Moodle, or Respondus.
Test Item File
Need assistance in supplementing your quizzes and tests? Our test-item files (in Word format) contain many multiple-choice, fill-in-the-blank, and short-answer questions.
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