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- Published
- October 2022
- Page Count
- 284
- ISBN (Digital)
- 978-1-4533-4069-1
Entrepreneurship
Version 2.0
Included Supplements
Key Features
- Organized by typical steps in the entrepreneurial process:
- Part 1: The Idea
- Part 2: Planning
- Part 3: Execution
- Part 4: Growing and Sustaining Your Business
- Written in a reader-friendly style that concisely covers all the necessary topics and does not bog down in details
- Focus on small businesses and service industries
- Technology focus highlights how technology can be used to better leverage innovation
- Over 150 hyperlinks to videos and webpages enrich online courses, engage students, and reinforce or augment many of the presented topics
- Supportive learning features in each chapter:
- Chapter-opening cases present a business scenario that set the stage for the following chapter’s topics
- “Learning Objectives” preview each main head section and help focus the reader’s attention
- “What Would You Do?” poses challenging scenarios for resolution to prepare students to successfully address unexpected situations
- “Leveraging” tips explain how to use outside resources to make business decisions
- “Key Takeaways” at the end of every main head section summarize new information while it is fresh to encourage retention
- “Interactive Activities” at the end of every main head section prompt deeper understanding and critical reflection
- “Test Your Skills: Applied Case” with discussion questions at the end of every chapter present a situation for analysis to enhance students’ critical thinking skills
- Answer guidelines for all exercises and activities included in the instructor’s manual
- Customizable
Students
- Online Access Price
- $32.95
- Color Printed Textbook with Online Access Price
- $57.95
Entrepreneurship is suitable for courses called Entrepreneurship, Introduction to Entrepreneurship, Small Business Management, or similar titles taught at the undergraduate and graduate levels in two- and four-year colleges and universities.
Entrepreneurship provides accessible and practical content for students hoping to start their own businesses. It also provides learners with a strong basis for innovative thinking, which can be applied to any field or career they pursue. With a focus on service-oriented businesses, this text uses real-world examples, multimedia content, and thought-provoking callouts to engage students and make concepts relatable. Together, these features make this academically focused book easy to read and understand.
New in This Version
- Updated research, enhanced examples, and additional critical thinking questions woven throughout
- Every chapter ends with a new feature called “Test Your Skills: Applied Case” with discussion questions to enhance students’ critical thinking skills. These cases can be used to prompt class discussions or serve as homework assignments
- Integrates the impacts of the COVID-19 pandemic, including:
- Introduction to how the COVID-19 pandemic affects entrepreneurs and small businesses (Section 1.4)
- Marketing and the use of promotion in a post-COVID-19 economy (Section 4.3)
- Enhanced discussion of vendor and supplier management as a result of the COVID-19 pandemic (Section 9.3)
- Opening case studies in Chapters 1, 8, and 12 reflect how these businesses operate in a post-COVID-19 economy
- New video link on how to recognize an entrepreneur (Section 2.4)
- Updated discussion of the idea generation process now includes systematic factors (Section 3.4)
- Revised discussion of opportunity assessment plans (Section 3.5)
- Revamped coverage and new examples of secondary and primary data information (Section 4.1)
- Updated discussion of demographics (Section 4.2)
- More detail on cash-flow metrics including Days Sales Outstanding, Days Payables Outstanding, and Days in Inventory (Sections 5.2 and 5.3)
- Updated data and links for the Small Business Administration (Section 8.3)
- New information about recruiting (Section 10.1)
- Updated discussion of diversity and the use of inclusive language (Section 10.1)
- New data on training and development and their benefits to employees (Section 10.2)
- New section on managing remote workers (Section 10.4)
- Revised and updated discussion of ethics (Section 12.2)
- Appendix A now includes a template for “Steps to Launch Your Business,” a sample business model canvas, business plan template links, and self-assessments to help students determine their readiness to start a business
- New Appendix B addresses social media marketing strategies and how best to take advantage of them
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