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Published
January 2016
Page Count
694
ISBN (Digital)
978-1-4533-7419-1

Business Communication for Success

Version 2.0
By Scott McLean

Included Supplements

Key Features

  • Student-engaging activities including role-plays, small-group activities, and games.
  • Assignment-based learnings such as journal writings, case studies, and self-assessment activities.
  • Clear, modular organization based on four parts of business communication: principles, writing, presenting, and applying business communication.
  • Customizable.

Students

Online Access Price
$32.95
Color Printed Textbook with Online Access Price
$57.95
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This textbook is suitable for the following courses: Business Communication, Business English, Business Presentation, and Professional Communication.

Business Communication for Success provides a comprehensive, integrated approach to the study and application of written and oral business communication. Following initial chapters that describe the subject's foundations, the second sequence of chapters focuses on the process of writing, then oral performance with an emphasis on results. The final set of chapters explores contexts from interpersonal to intercultural, groups to leadership, and intercultural to international—and the many situations in which business communication most often occurs. The result is a fully modern discussion that is based on real-world examples to prepare students for a rapidly evolving world of business communication.

New in This Version

  • Added new exercises, images, and videos throughout the text.
  • Included new connections to the latest research.
  • New sections on mobile communication, family business communication, and intercultural communication.

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FlatWorld Homework

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Instructor’s Manual

The Instructor Manual guides you through the main concepts of each chapter and important elements such as learning objectives, key terms, and key takeaways. Can include answers to chapter exercises, group activity suggestions, and discussion questions.

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PowerPoint Lecture Notes

A PowerPoint presentation highlighting key learning objectives and the main concepts for each chapter are available for you to use in your classroom. You can either cut and paste sections or use the presentation as a whole.

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Test Bank Files for Import to Learning Management Systems

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Test Item File

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Scott McLean

Scott McLean

Walden University

Scott McLean is a Contributing Faculty Member in the Communication Department at Walden University. He also served as an Associate Professor of Business Communication for the W. A. Franke College of Business, Northern Arizona University—Yuma, on a combined campus partnership with the University of Arizona and Arizona Western College. Scott McLean was the 2007–2011 Shadle-EdgeCombe Endowed Faculty Chair at Arizona Western College. Scott is the author of The Basics of Speech Communication, The Basics of Interpersonal Communication, and The Basic of Communication Studies, currently published by Pearson. He is also the author of Business Communication for Success, Business English for Success, Writing for Success, Intercultural Communication, and Group Communication (co-authored with Phil Venditti) with FlatWorld, has published in peer-review journals, classic car magazines, and newspapers. From his experience working with students at the community college and undergraduate level, including English 95 (development), 100 (college prep), 101 (composition and argumentation), 102 (literature and analysis) and 350 (business communication), he has learned the importance of clear, concise learning resources with scaffolding, frequent opportunities for engagement and demonstration of skill mastery, and the importance of the first English course as well as the Business Communication/English course on overall academic success for many students. He also serves as an international consultant to business and industry, and has worked with The Robert Wood Johnson Foundation; The Confederated Tribes of Warm Springs, Oregon; served on the Small Business and Innovative Research (SBIR) Evaluation Panel for the National Institutes of Health; evaluated programs for the Ministry of Hacienda, Chile; and many others. He has taught at AWC/San Luis on the US/Mexican Border, for Central Oregon Community College’s Branch Campus on the Warm Springs Indian Reservation, and for Universidad San Sebastian in Concepcion, Chile. Scott studied at Pontificia Universidad Catolica de Chile, at Washington State University's Edward R. Murrow School of Communication, and at Northern Arizona University–Flagstaff Department of English in the area of Professional Writing. He and his family divide their time between Chile and the United States.

Additions & Errata

Replacement link for Sample Business Proposal in Section 9.4 is now: https://www.mhhe.com/engcs/mech/ullman4e/8ProductProposal.pdf.