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- Published
- August 2022
- Page Count
- 462
- ISBN (Digital)
- 978-1-4533-3915-2
Understanding Media and Culture in the 2020s: An Introduction to Mass Communication
Version 3.0
Included Supplements
Homework
Key Features
- Dedicated chapters for each individual medium (Chapters 3–11) with introductory and concluding sections covering topics that cross all media (Chapters 1, 2, and 12–14)
- Separate chapters on electronic games, social media, media law and ethics, and media economics (Chapters 10–14)
- A section on the future of the medium in the 2020s concludes each chapter
- Consistent chapter structure: history, role in American culture, trends, and the future of the medium
- Supportive learning features in each chapter:
- "Learning Objectives" preview each main head section and help focus the reader’s attention
- "Key Takeaways" at the end of every main head section summarize new information while it is fresh to encourage retention
- "Exercises" at the end of every main head section prompt deeper understanding and critical reflection
- Chapter-End
- "End-of-Chapter Assessments" organized by section help students consolidate what they have learned and prepare for tests
- "Critical Thinking Questions" engage students in active learning and help to master key concepts
- "Career Connection" features address a key concern of communication majors about how the material applies to their own professional aspirations
- Answer guidelines for all End-of-Chapter Assessments and Critical Thinking Questions are included in the instructor’s manual
- Customizable
Students
- Online Access Price
- $32.95
- Color Printed Textbook with Online Access Price
- $57.95
Understanding Media and Culture in the 2020s: An Introduction to Mass Communication is suitable for courses called Introduction to Mass Communication, Mass Communication, Media and Society, Mass Media or similar titles taught at the undergraduate level in two- and four-year colleges and universities.
Understanding Media and Culture in the 2020s paints a compelling picture of the current state of mass communication and the most likely trends to propel the industry through the 2020s. Each medium is covered in its own chapter, and begins with its history and evolution, followed by its role in American culture and current trends, and concludes by discussing its future in the 2020s. Fully revised throughout, this book features chapters dedicated to the economics of mass media, electronic games, and social media. Understanding Media and Culture in the 2020s encourages learners to develop the critical perspective necessary to become smart consumers of information and provides them with a strong grounding for further media studies.
New in This Version
- Streamlined and condensed to now encompass fourteen chapters, a decrease of two chapters from the previous version
- Completely new chapter on Media Law and Ethics (Chapter 13) summarizes essential cases such as New York Times v. Sullivan, New York Times v. United States, Miller v. California, and others. It also provides a history of media codes of ethics and offers students insights into how both law and ethics shape libel, prior restraint, privacy, obscenity, and other areas.
- New and updated coverage on:
- COVID-19’s long-term impact on every medium
- Social justice movements including #BlackLivesMatter and #OscarsSoWhite (e.g., Sections 1.1, 8.3, 8.5, and 12.4)
- Impact of enslaved people and Black migration on American music (Section 6.3)
- Enhanced role of social influencers and their relationship to gatekeepers (Section 1.6)
- History and future of TikTok (Sections 2.1 and 11.5)
- Future of libraries (Section 3.6)
- Privacy and global technology companies (Sections 11.3, 11.5, 13.3, and 13.4)
- Successful American magazines that continue into the 2020s (Section 5.5)
- News deserts and democracy (Sections 4.5 and 14.4)
- Selling of music rights (Section 6.5)
- Impact of fewer commuters on the future of radio (Section 7.5)
- Streaming services, movie theaters, and Hollywood (Sections 8.4 and 8.5)
- Artificial intelligence and gaming (Section 10.5)
- Donald Trump’s ban from social media platforms (Sections 11.3 and 13.1)
- Section 230 and social platforms’ liabilities (Section 13.4)
- Fake news debate (Section 11.4)
- Augmented reality (Section 11.5)
- Integration of advertising and public relations (Section 12.4)
- Deeper discussion of the history of media ethics codes (Section 13.1)
- Net neutrality (Section 14.2)
- Media mergers and acquisitions and their impact on democracy (Section 14.4)
- Subscription fatigue and streaming (Section 14.4)
- Over 50 new video hyperlinks embedded throughout provide examples and expand discussions
FlatWorld Homework
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